The PR Campaigns Worktext
Product details
| Management number | 232038452 | Release Date | 2026/06/18 | List Price | US$16.00 | Model Number | 232038452 | ||
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| Category | |||||||||
Why just read about creating a PR campaign when you can actually create a campaign yourself as you learn? By combining coverage of fundamental PR campaign concepts with the classic design of a workbook, The PR Campaigns Worktext by Maria Elles Scottwalks students through building their own PR campaigns. Unlike other campaigns texts, this worktext presents concepts, applications, and examples in campaign building; Scott then ask students to complete worksheets with focused tasks so students have all the tools and direction to create and customize their specific campaign. This approach helps students think about their client’s needs, and guides students through building the campaign part by part. In combining the readings with prompts to complete worksheets, this book will serve as a student’s trusted resource as they take their first steps into the world of PR. Read more
| ASIN | B08FRK8C6X |
|---|---|
| XRay | Not Enabled |
| ISBN13 | 978-1071818466 |
| Edition | 1st |
| Language | English |
| File size | 15.6 MB |
| Page Flip | Enabled |
| Publisher | SAGE Publications, Inc |
| Word Wise | Not Enabled |
| Print length | 232 pages |
| Accessibility | Learn more |
| Screen Reader | Supported |
| Publication date | July 16, 2020 |
| Enhanced typesetting | Enabled |
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